Cookie Policy

Last updated: October 10, 2026

This page explains the cookies and similar technologies used on SheMamaMaps (shemamamaps.com), why I use them, and how you can control them. For everything else about your information, see my Privacy Policy. Questions? Email Travel@SheMamaMaps.com.

What are cookies?

Cookies are small text files that a website saves in your browser so it can remember things, like your cookie choices, or count how many people read a post. Some are set by my site (“first-party”), and some are set by other companies whose tools I use, such as Google or affiliate partners (“third-party”). Similar technologies, like scripts, pixels, and local storage, work in a similar way, and this policy covers them too.

Your choices in the cookie banner

When you first visit, my cookie banner (powered by WPConsent) lets you Accept All, Reject, or open Preferences. Essential cookies are always on. Your choice is saved for 30 days, then I’ll ask again. You can change your choice anytime:

What “Reject” does and doesn’t do

Rejecting limits analytics cookies (Google Analytics is told not to store its cookies). It does not stop Jetpack Stats, my affiliate partners’ scripts (Stay22 and Travelpayouts), which load on every page, or embedded YouTube and TikTok content, which loads normally. See “How to limit cookies” below for ways to block those.

Cookie categories

1. Essential
Remembers your cookie choices. It can’t be switched off in the banner, but you can block it in your browser (the banner will then show again on each visit).

2. Statistics (analytics)
Helps me understand which guides are read, how people find the site, and what to improve. I use Google Analytics 4 (via MonsterInsights) and Jetpack Stats (by Automattic). Google Analytics runs in Google Consent Mode, so it doesn’t store analytics cookies unless you accept; Google may still receive basic signals without cookies. Jetpack Stats counts visits on every page and may use its own cookies regardless of your banner choice.

3. Affiliate / marketing (third-party)
Stay22 (Let Me Allez) and Travelpayouts (Drive) scripts load on every page as soon as it opens, without waiting for your consent. They create affiliate links and track clicks and bookings so I can earn a commission at no extra cost to you. They may set or read cookies or use similar technologies, and may track activity across websites. These cookies are set by the partners; their names and durations vary and weren’t detected in my last cookie scan. Partners such as Viator, GetYourGuide, and Amazon may set their own cookies on their sites after you click a link.

4. Embedded content (third-party)
Embedded videos and posts from YouTube and TikTok load normally when you open a page that includes them, and those companies may set their own cookies. These weren’t detected in my last cookie scan.

Cookies detected on this site

Essential

Essential cookies enable basic functions and are necessary for the proper function of the website.

NameDescriptionDuration
wpconsent_preferencesThis cookie is used to store the user's cookie consent preferences.30 days

Comments

These cookies are needed for adding comments on this website.

NameDescriptionDuration
comment_authorUsed to track the user across multiple sessions.Session
comment_author_emailUsed to track the user across multiple sessions.Session
comment_author_urlUsed to track the user across multiple sessions.Session

Statistics

Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.

Google Analytics

Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.

Learn more
NameDescriptionDuration
_galiUsed by Google Analytics to determine which links on a page are being clicked30 seconds
_ga_ID used to identify users2 years
_gidID used to identify users for 24 hours after last activity24 hours
_gatUsed to monitor number of Google Analytics server requests when using Google Tag Manager1 minute
_gac_Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.90 days
__utmaID used to identify users and sessions2 years after last activity
__utmtUsed to monitor number of Google Analytics server requests10 minutes
__utmbUsed to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.30 minutes after last activity
__utmcUsed only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.End of session (browser)
__utmzContains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server6 months after last activity
__utmvContains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.2 years after last activity
__utmxUsed to determine whether a user is included in an A / B or Multivariate test.18 months
_gaID used to identify users2 years

Jetpack Stats

Jetpack's built-in visitor analytics. It records page views, referring sites, search terms, and outbound link clicks, and also carries the shared visitor-tracking library used by Jetpack Instant Search and WooCommerce Analytics.

Learn more
NameDescriptionDuration
tk_aiStores a randomly-generated anonymous visitor ID so Jetpack's Tracks analytics library can link tracking events to the same visitor.Session in wp-admin; up to 5 years on the frontend
tk_qsQueues analytics events for Jetpack's Tracks library so none are lost if the page closes before they can be sent.30 minutes
tk_tcUsed once per page load to work out which cookie domain the Tracks library should use, then removed as soon as it's read back.Session (deleted immediately after use)
tk_aipStores a list of anonymous visitor IDs so they can be merged into one identity once a visitor is recognized.Up to 5 years

How to limit cookies

  • Analytics: click Cookie Preferences in the footer of any page, or the button on this page, and choose Reject or turn Statistics off. You can also use Google’s opt-out add-on: https://tools.google.com/dlpage/gaoptout.
  • Jetpack Stats, affiliate scripts, and embeds (not controlled by the banner):
    • block third-party cookies or turn on tracking protection in your browser settings (most browsers have a “Privacy” or “Cookies” section)
    • use a content or tracker blocker extension
    • use the partners’ opt-out options: Stay22 (cookie and opt-out choices) · Travelpayouts (cookie policy)
  • Delete cookies already stored, in your browser settings.
  • My site doesn’t currently respond to Global Privacy Control (GPC) or “Do Not Track” browser signals.

Blocking cookies won’t stop the site from working, but some videos may not play, and I may not get credit for affiliate bookings, which is totally your call.

Third-party privacy and cookie policies

Changes and contact

I’ll update this page when the tools I use change, and I’ll change the date at the top. Questions? Email Travel@SheMamaMaps.com.

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